The automobile industry is in the eye of the technology disruption storm. The customer purchase journey is increasing “Digital” and car makers and dealers need to adapt the changing landscape to be relevant. As customers go through the online journey from discovery to evaluation to purchase, there is a tremendous amount of data that is available on individual customer preferences, defining parameters, price sensitivity, etc. This session explores the possibilities and best practices of harnessing the data in the highly competitive car industry to deliver value to customers and companies.
Gaurav Mehta, CMO, Cardekho
LinkedIn Profile: https://www.linkedin.com/in/gaurav-mehta-7a85234/